Managing Retailing: Text and Cases [Piyush Kumar Sinha, Dwarika Prasad Uniyal] on *FREE* shipping on qualifying offers. Managing Retailing. Piyush Kumar Sinha is the author of Managing Retail ( avg rating, 2 ratings, 0 reviews, published ) and Managing Retailing ( avg rating, 0 rat. Managing Retail has 2 ratings and 0 reviews. Beginning with a historical overview of retailing and a discussion on the theories of retail evolution, the.

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Home Contact Us Help Free delivery worldwide. Description Managing Retailing – Text and Cases is all about running the business of retailing – as a retailer or as a marketing manager of a company.


It brings out the conceptual, strategic and managerial frameworks that a retailer may use to further the business and achieve its desiered objectives Designed as a fundamental textbook on the subject, the book would also benefit professionals in managing day – to – day retail operations as well as build a long – term sustainable strategy for competitive advantage. The Best Books of Check out the top books of the year on our page Best Books of Looking for beautiful books?

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Visit our Beautiful Books page and find lovely books for kids, photography lovers and more. Table of contents 1. The Domain of Retailing ; 2. Indian Retail Industry ; 3.

Retailing in Other Countries ; 4. Understanding Shoppers ; 5. Delivering Value through Retail Format ; 6.

Deciding Store Location ; 7. Category Management ; 8. Supply Chain Management ; 9. Retail Buying ; Store Layout and Design ; Retail Communication Mix ; Establishing a Pricing Strategy ; Store Loyalty ; manahing Shop as a Social Construct ; Technology in Retailing show more.