Editorial Reviews. Review. Sellout “Brand” or just plain “Bland”? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves. Lovemarks – The Future Beyond Brands. The Constancy of Human Nature We have an extraordinary opportunity to make profound new emotional connections . Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was Lovemarks: The Future Beyond Brands (Expanded ed.).
|Published (Last):||23 September 2004|
|PDF File Size:||6.54 Mb|
|ePub File Size:||11.62 Mb|
|Price:||Free* [*Free Regsitration Required]|
Originally, I checked this book out from the library. Hasta hoy povemarks libro favorito. The book was recommended by some fellow photographers who practice the idea, so it was easier for me to draw parallels between the almost-abstract concepts and their real-life practice.
Trustmarks were a transitional phase in my thinking.
Lovemarks: the future beyond brands (Expanded Edition) | powerHouse Books
I found all the text over graphics and images to be a major distraction in trying to take home the lessons about bran Of all the biz-themed books I’ve been reading this year, I have to admit that “Lovemarks” has done the least for me. We lovemarka know that Love needs time. Roberts is witty and everything in this book, from his writting style to design layout of each page, was well-thought out and captivating.
May 30, Alex rated it did not like it. If you’re interested in marketing, business, or ideas, you need to read this book.
They beands research the same stuff using the same processes and–not surprisingly–get the same numbers. We must instead fix on the lovemqrks of human nature. Lovemarks is a marketing concept that is intended to replace the idea of brands. And what do they tell us? Crayola has sometimes bowed too low to the spirit of the time. Of all the biz-themed books I’ve been reading this year, I have to admit that “Lovemarks” has done the least for me. And they can rapidly spin out of control, without meaning, direction or firm purpose.
Lovemarks: the future beyond brands (Expanded Edition)
Without Love, I guarantee even the greatest businesses will topple. Roberts lays out his grand beynd fo “Ideas move mountains, especially in turbulent times. The American poet and essayist Diane Ackerman tells us why: Mar futuee, Alex rated it did not like it. The signposts about community, loyalty and relationships fit right here.
Great ideas, like humor, come from the corners of the mind, out on the edge. The company is more like a caretaker of the lovemark, and the company should always, always listen to the consumer.
futurre Think about the I-Mac. Many of them are infused with secret ingredients and iconic characters. If you are getting into brand thinking and either side of propaganda, this is an important station in the timeline of your learning.
It showcases examples of how businesses: It has the power to give an intensity to a relationship that will carry it through good times and bad. Mar 02, Martin Bihl rated it liked it. But it’s unbearable coming from an ad exec desperately trying to prove to the reader how important the work of selling sugar water and denim is to the world. Intimacy is about body contact, scent, touch. Interesting look at what creates and cultivates an emotional reaction with consumers.
The only thing I solidly disagreed with was ” The adage about love holds true: This book was relevant when written and is just as relevant now. I lose patience with the wanna-be science of brands. A recent study tested whether one of Beyojd Lovemarks – Nike – actually enjoyed higher than expected brand loyalty. In the current world of marketing, there are a plethora of brands that use the concept of lovemarks behind their marketing strategies.
People bryond always love, and Kevin Roberts realizes that having a relationship with consumers is the only way you can really make money. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.
Quilmes, the flavour of encounter. So forget making lists! People have to love, truly love the experience you offer. The Constancy of Human Nature We have an extraordinary opportunity to make profound new emotional connections with customers.