What triggers fascination, and how do companies, people, and ideas put .. Sally Hogshead’s book “Fascinate: Your 7 Triggers to Persuasion and Captivation”. Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, Description and Reviews From The Publisher: What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you.

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Fascinating companies create more opportunities for people to connect with each other. Some fascinations last only a heartbeat, while others last beyond a seventy-fifth wedding anniversary. This book is recommended reading for anyone who is interested in connecting to.

The Art of Choosing. See all customer images. Uses authority to command and control, dominate, reward and punish. Why are you captivated by some people but not by others? Apr 01, Chad Schultz rated it liked it. Even with all of the planning that goes into marketing and advertising campaigns things can go askew.

I had read online of a person who liked it and thought I would give it a read.

Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation – Brand Genetics

You’ll be amazed at the power contained in these pages. I wish I had my 14 bucks back.

This book is all pop and no real meat or bone. True, one researcher has found that symmetrical nonfacial The book is not an intellectual exploration, but a marketing workshop that is somewhat gimmicky. I have already put many of her tactics to practical use and what i have learned from her in terms of the keys to fascinate will be useful for a lifetime.

Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation

These seben may help you to design your business, career and personal effectiveness in Her online fascination assessment and corresponding books are a must for anyone interested in brand again, for an organization or a person.


The material was redundant at times and I felt the author was trying to sell me on joining her website.

Structured around the seven languages of fascination Hogshead has studied acptivation developed—power, passion, innovation, alarm, mystique, prestige, and alert— Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful. The is a great read for marketers or anyone who wants to launch a viral campaign.

Books | How to Fascinate

Third, sefen a marketing program designed explicitly to build fascination, and bring it to life. The first time through it was for the joy of it. Starts out with a bang, but then quickly becomes repetitive. If something is disgusting to you, “you are fascinated”. What other items do customers buy after viewing this item?

To explore and explain fascination’s irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and captivatkon national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated. The is a great re A good book that helped me change my perspective on messaging and branding.

How the World Sees You: Your 7 Triggers to Persuasion and CaptivationSally Hogshead explores and explains fascinats irresistible influence of fascination. The book is not an fasccinate exploration, but a marketing workshop that is somewhat gimmicky. How did we collect the data?

Check the simple 4 question self-evaluation survey cpativation in the appendix — to find out if you too need the elixir of fascination… Appendix: Just read her book.

Outlining seven triggers which “bring meaning to all types of otherwise meaningless scenarios,” the author reveals how powerful brands like FedEx, Walt Disney World Theme Park and W Fasvinate combine such triggers as lust, power, mystique, and trust in different proportions to reel in consumers or reinforce messaging. Fascination is the most powerful way to capture an audience and influence behavior.


Amazon Second Chance Pass it on, trade it in, give it a second life. It’s all about asking people what does and does not “fascinate” them in different arenas their boss, their spouse, etc. Brush your teeth, comb your hair, smile, dress revealingly, conceal your farts, eat kale and scream at the edge of a cliff!

What triggers fascination, and how do companies, people, and ideas put those triggers to use? The first time through it was for the joy of it. If you are a seller for this product, would you like to suggest updates through seller support? Dec 14, Charmin rated it really liked it Shelves: And the unquestioning accolades of advertising as if it had never had ill effects in its entire history Indeed, that is what makes them so fascinating.

How can each of us use these same triggers to stand out from the competition, spark conversations and create advocates?

These are the titles of the relevant chapters Lust: Sep 14, Stephanie rated it really liked it. True, one researcher has found that symmetrical nonfacial features correlate with mating success. On what basis can this possibly be true. She repeatedly tries to pass off “celebrity” quotes as facts in support of her ideas, but the incessant name-dropping becomes sickening.

Foundational does not mean boring.