Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

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F50, F53, F55 Salamon J. Independent aftermarket companies represent the sector of production and distribution. An essential interest of customers in company channels was observed in this service. This is done to decrease the risk arising from receding demand for main agricultural products.


Changes in the level of risk in investment funds in Poland Sylwester Kozak Summary. The American automotive market is more than years old and has been the subject of various regulations markting have shaped its structure.

However, the content in the spots and in election programs were very poor. Positive influence of tourism activity on eugeniisz and well-being of elderly people is undeniable, but tourism offer aimed at specific needs and abilities of this market section is relatively limited, although seniors constitute a growing and — as a result — more and more important group of customers with buying potential.

Additionally four Cause Related Marketing programs which were carried out in Poland are thoroughly analysed. A three-dimensional model eugeniusa the population spatial mobility is considered. The study draws on data from Poland Central Statistical Office for empirical evidence.

Marketing: podręcznik akademicki – Eugeniusz Michalski – Google Books

The counties were classified into four groups depending on their level of development. The article also presents an overview of the main economic eeugeniusz that exert an influence on the exchange rate — inflation and the state of the account surplus of goods payment balance, which is determined by the competitiveness of the economy.


The empirical part of this study announces two examples of law firms from real business world, which are innovators in introducing their ways of doing business by service guarantees. Q15, M31 Rafalska V.


Your rating has been recorded. Through a set of face to face questionnaires, it is revealed that those in charge of purchases in the household are pretty aware of the vast majority of the milk brands available in Tirana market.

These approaches were considered an integral part of marketing as a michakski. The article also presents the spatial absorption of the funds intended for their realisation and the beneficiaries by voivodship.

Senior citizens represent a growing proportion of society, both in Poland and other countries. It uses mwrketing case study based on actual economic data, taking into account applicable tax regulations.

Marketing Podrecznik akademicki

Changes in the demographic structure of Polish society, the emigration of young people and an increase in the proportion of older people consequently lead to an increase in the segment of seniors, who are interested in product innovation, which should have consequences for future marketing innovation, particularly in marketing communications of enterprises.

For the paper, a survey a proprietary questionnaire was used to determine the impact of quality and the factors determining it. Generally, it can be stated that woman image in outdoor advertisement and the woman image in gender are two notions, which interact with each other and develop and change together as a result of this interaction. A comparative analysis of targeting measures and the absorption of funds under the Rural Development Plan — and the Rural Development Programme — Paulina Mazur Summary.


The preparation for international exchange consists of examining marketing mix factors and a value-based approach to customer needs.

The research showed that the respondents are young and they pay the greatest attention to: Please re-enter recipient e-mail address es. The E-mail Address es you entered is are not in a valid format.

Multisensory technologies are becoming more and more common in the sector of marketlng services.

They also indicated the most important information on a eugdniusz was the percentage of fat and the expiration date. To maintain and expand the reproduction of intellectual potential, it was suggested to use effective measures of educational and migration policy that would quickly adapt to the changes in the global economic environment.

In order to define characteristic features of educational migration from Ukraine, it was necessary to identify individual characteristics of such transferences; that is why classification of educational migration was done in view of global instability and manifestations of the crisis. Find a copy in the library Finding libraries that hold this item Services provided to the society in Poland in the framework of cause related marketing Author s: Innovative food products belong to the FMCG market, which is characterised by tough competition and oversupply.