ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
|Country:||Papua New Guinea|
|Published (Last):||2 May 2005|
|PDF File Size:||10.87 Mb|
|ePub File Size:||5.13 Mb|
|Price:||Free* [*Free Regsitration Required]|
Custom textbooks and eBooks Pick and choose content from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course. Pick and choose content from one or more texts plus carefully-selected brassiington content, and combine it into a bespoke book, unique to your course.
Pearson Learning Solutions will partner with you to create a completely bespoke technology solution to your course’s specific requirements and needs. You can even integrate your own material if you wish.
Sign in to the Instructor Resource Centre
Simply share your course goals with our world-class experts, and they will offer you a selection of outstanding, up-to-the-minute solutions. A concise braesington of the best-selling Principles of Marketing by Brassington and Pettitt.
Personalised Digital Solutions Esswntials Learning Solutions will partner with you to create a completely bespoke technology solution to your course’s specific requirements and needs. Enhance your learning through specially developed online resources, designed to give you an extra edge in your coursework. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials.
It covers a wide range of applications, industries and essentals, exploring the way marketers must respond to those situations that demand an innovative response. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
Account Options Sign in. This work is protected by local and international copyright laws rbassington is provided solely for the use of instructors in teaching their courses and assessing student learning. Help downloading brassingtno resources. You have selected a title that is subject to further approval. Discussion questions encouraging debate and further research. To ensure uninterrupted service, you should renew your access for this site soon.
My library Help Advanced Book Search.
If your lecturer is using the MyLab and you would like to purchase the product Take only the most applicable parts of your favourite materials and combine them in any order you want. These are the steps you need to take: If your lecturer is using the MyLab and you would like to purchase the product This is THE text by which all others are benchmarked.
To continue using the IRC, renew your access now. Written in a lively style with great design, Essentials of Marketing features the following:. The appeal of this text is the use of stimulating and up-to-date examples and illustrations – these really help students of marketing to gain insight to context and application. Frances BrassingtonStephen Pettitt. The text is well positioned for students to cover all the key marketing topics in a concise format.
Your access to the Instructor Resource Centre has expired. A robust Companion Website at www. If you do not have an IRC account, you can request access here. Like Principles of Marketingour essentials text brings together theory and practice. Features Strong pedagogy including chapter objectives and summary.
Essentials of marketing / Frances Brassington and Stephen Pettitt – Details – Trove
You have requested access to a digital psttitt. MyMarketingLab has been developed to help you make the most of your studies in marketing and get a better grade:. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to braesington system.
You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request Request printed exam copy View online at VitalSource.
Pearson – Essentials of Marketing, 3/E – Frances Brassington & Stephen Pettitt
Would you like to use the power of MyMarketingLab to accelerate your learning? To find out who your Pearson representative is, visit www.
You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request View online at VitalSource.
Students will find this text attractive to use with excellent case studies and exercises. Packages Pearson offers special pricing when you choose to package your text with other student pttitt. Register now at www. Please note that the product you are purchasing does not include MyMarketingLab. Include highly engaging bespoke games, animations and simulations to aid students’ understanding, promote active learning and accommodate their differing learning styles.